Brookdale keeps COVID cases under 1% but sees occupancy decline, calls for government aid
By
Kimberly Bonvissuto
May 07, 2020
Less than 1% of residents at the country’s largest senior living operator have tested positive for COVID-19, but the virus has still affected occupancy rates, according to Brookdale Senior Living...
Brookdale spends $71 million to fight COVID-19, sees crisis as leadership opportunity
By
Kimberly Bonvissuto
Aug 12, 2020
Although COVID-19 has had significant effects on the senior housing industry as a whole, Brookdale Senior Living sees the crisis as an opportunity to lead, President and CEO Cindy Baier said Tuesday.
Big senior living stories of 2022
By
Lois A. Bowers
Dec 22, 2022
Here are some of the major stories that affected senior living providers in 2022.
Big senior living stories of 2021
By
Lois A. Bowers
Dec 22, 2021
2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...
Teamwork helps senior living operators face Hurricane Florence
By
Lois A. Bowers
Sep 12, 2018
Holiday Retirement, Erickson Living, Brookdale Senior Living and other senior living companies are preparing for the potential arrival of Hurricane Florence, currently a Category 4 hurricane, at their...
U.S. News launches ‘Best Senior Living’ program
By
Lois A. Bowers
Sep 07, 2021
U.S. News & World Report has launched a “Best Senior Living” initiative with the goal of releasing inaugural listings for consumers in the first quarter of 2022. The program will cover individual...
Florida’s ‘deadliest storm’ challenges some providers; others step in to help
By
Kimberly Bonvissuto
Sep 30, 2022
Senior living providers in high-risk areas have coordinated resident evacuations and struggled with power outages as Hurricane Ian moved through Florida, whereas those in areas spared by the storm have...
As COVID-19 booster shots become available to all adults, operators encourage workers to get them, ponder...
By
Lois A. Bowers
Nov 22, 2021
As COVID-19 vaccination booster shots open up to all U.S. adults, senior living industry leaders tell McKnight’s Senior Living that they continue to encourage their employees to get the shots and will...
Brookdale wins $35 million Medicare fraud lawsuit
By
Lois A. Bowers
Jun 26, 2017
A federal judge has permanently dismissed a lawsuit in which a former employee accused Brookdale Senior Living and subsidiaries of submitting approximately $35 million in fraudulent Medicare claims for...
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...