Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Buoyed by occupancy success, Thrive plans growth in active adult
By
Kimberly Bonvissuto
Aug 25, 2023
Some senior living operators continue to rebuild occupancy in the wake of the pandemic, but three Thrive Senior Living communities have achieved 100% occupancy — with one community at full capacity for...
Active adult consumers want a sense of community but are open to senior living if the need arises
By
Kimberly Bonvissuto
May 23, 2024
Although some older adults choose active adult communities over independent living or continuing care retirement / life plan communities, the active adult sector does not appear to be “poaching” large...
Demographics, changing consumers lead former Five Star, now AlerisLife, to expand into active adult,...
By
Kimberly Bonvissuto
Jan 27, 2022
An aging demographic and changing consumer demand have led one of the country’s largest senior living companies to pivot from its primary role as an owner and operator of independent living, assisted...