How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
Senior living can emerge from pandemic stronger
By
Anne Ellett, MSN, NP
Aug 17, 2020
Operators, especially those of assisted living and memory care communities, can’t pretend they are separate from or not providing healthcare.
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
How to handle negative reviews and get your community back on track
By
Ayana King
Apr 08, 2019
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
They’ll pardon your dust. But don’t you dare ignore the things that matter
By
John O'Connor
Sep 20, 2018
Have operators bent on change become a bit tone deaf about what really matters?
Needs or wants? Narrowing your priorities for your next building project
By
Chad Ulman
Jul 01, 2019
We may want a lot, but our budget likely will not accommodate all our collective “wants.”