How to renovate and reposition your senior living community
By
B. Dean Maddalena
Nov 28, 2016
Despite the grumbling about certain senior living market centers across the country being overbuilt or saturated, I notice a discernible uptick in one specific market area: renovations and repositioning.
Top 5 characteristics of the best general contractors
By
Robert Reeves
Jul 22, 2019
Your project lies in the hands of your contractor. Choose the wrong one and you can be left with a host of problems before construction even begins.
Senior care industry offers employment perks millennials seek
By
Diane Wiley
Jan 03, 2017
A very strong alignment exists between what millennials want in their work lives and what we can offer.
An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.
When it makes sense to phase a project
By
Kevin Madalinski
Jun 05, 2017
As you consider increasing the footprint (and impact) of your senior living community, consider phasing your project, and be mindful of the risks that are present.
What’s in a name? Your organization’s future viability, that’s what!
By
Lisa McCracken
Jul 18, 2016
Just as family names were powerful in the story of Romeo and Juliet, names and labels are critical as we look to the future of the senior living sector.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
The secret to a successful senior living community
By
James A. Stroud
Oct 01, 2015
One quality will distinguish your community and lay the foundation for success—financial and otherwise.
Medical marijuana use in assisted living is possible, with careful planning
By
Brian Rath
Aug 16, 2021
Assisted living communities can meet their residents’ desire for marijuana use with careful consideration and planning.
Operational design for a dementia-focused future
By
Mimi DeVinney
Aug 28, 2023
An increasing number of providers of services for seniors will be required to serve people with dementia and their caregivers across all levels of care. Aligning all facets of operations to serve this...