How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
An important ‘connection’ that senior living often overlooks
By
John O'Connor
Apr 27, 2017
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Targeted, timely communication a key strategy for long-term care providers during pandemic: study
By
Kimberly Bonvissuto
Jul 07, 2020
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
New crowdsourcing site aims to help older adults decide where to retire
By
Lois A. Bowers
Jan 22, 2019
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.
Big hair rock bands, fanny packs and printed monthly newsletters
By
Gerrit VandeKemp
Jun 03, 2021
What could these things possibly have in common?
How to use content marketing to increase occupancy
By
Isaac Szymanczyk
Aug 17, 2017
Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?