3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
New insights into how to attract residents
By
Lois A. Bowers
Feb 09, 2021
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
How to help ease concerns of prospective residents
By
Angela Copeland
Jan 23, 2017
Moving into a senior living community is a big decision for older adults and their families. Community leaders not only must answer questions but also must reassure them, provide support, act as a resource...
6 keys to bolstering your reputation
By
Courtney Malengo, APR
Nov 16, 2020
Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
Breaking free of industry stereotypes
By
Lois A. Bowers
Jan 09, 2017
A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.
How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
New research could help attract residents, but a to-do list remains
By
Lois A. Bowers
Jun 07, 2021
Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care...
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.