Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
Middle market could provide answer to occupancy, oversupply issues, CEO says
By
Lois A. Bowers
Apr 25, 2019
Serving middle-income older adults could be an answer to the occupancy and oversupply challenges facing senior living operators and developers, Eclipse Senior Living CEO Kai Hsiao told those attending...
Opportunities await beyond near-term challenges
By
Lois A. Bowers
Sep 11, 2019
Recent news is enough to cause any operator, developer or investor to reach for the aspirin. A look at data from the National Investment Center for Seniors Housing & Care, as well as discussions with experts...
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Assisted living, memory care, middle market among priority areas for provider group in 2020
By
Lois A. Bowers
Feb 05, 2020
Working to keep the regulation of assisted living at the state level, helping ensure full funding for programs for memory care residents, and advocating for financing reform to help middle-income older...
39% of adults in their 70s view Social Security as ‘a lifeline’
By
Lois A. Bowers
Jan 21, 2020
Thirty-nine percent of respondents to a new survey who were aged 70 to 79 said they plan to rely on Social Security in retirement “a lot, as a lifeline to keep me afloat,” suggesting both challenges...
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Federal government considering ways to encourage middle-income Americans to buy long-term care insurance
By
Lois A. Bowers
May 28, 2019
The Trump administration is considering regulatory changes and new tax subsidies to encourage middle-income Americans to buy private long-term care insurance.
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...