NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Market segmentation means it’s ‘a very interesting time’ in senior living: NIC
By
Kathleen Steele Gaivin
Jun 09, 2022
The market segmentation occurring in senior housing right now — with differentiation by price and service offerings including middle-market properties, luxury senior living apartments and active adult...
Lloyd Jones launching Sage Hill brand to appeal to middle-income older adults
By
Kathleen Steele Gaivin
Mar 04, 2022
Marietta, GA-based investment firm Lloyd Jones is set to launch a new brand, Sage Hill, aimed at middle-income older adults looking for assisted living and memory care.
New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Public-private collaboration key to securing long-term care financing for middle-income Americans
By
Amy Novotney
Apr 09, 2021
Recent studies have found that more than half of middle-income seniors will not be able to afford the care they need, and 15% of baby boomers will incur more than $250,000 in long-term care costs. If anything,...
Increase vaccination uptake with focus on ‘movable middle’: report
By
Kimberly Bonvissuto
Mar 10, 2021
Senior living operators looking to increase staff COVID-19 vaccine uptake should focus their efforts on the “movable middle” by making vaccination easy, building trust in vaccine safety and offering...
Meeting the needs of older adults means focusing on the middle, industry experts say
By
Kimberly Bonvissuto
Oct 09, 2020
Economic pressures placed on middle-income older adults during the COVID-19 pandemic has created a growing population of seniors with housing needs but limited resources. Senior housing providers recognize...
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without...
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.