Pandemic has distinct effects for independent living and middle-market senior living operators, REITs...
By
Kimberly Bonvissuto
Lois A. Bowers
May 11, 2020
Operators of independent living communities and operators of senior living communities targeting middle-income individuals have experienced the COVID-19 pandemic in ways that differ from other senior living...
Toledo, OH-based real estate investment trust Welltower unveiled a brand extension Wednesday to serve middle-income adults aged 55 or more years.
Provider groups vow to continue work with policymakers to address middle-market challenges
By
Lois A. Bowers
Apr 26, 2019
Senior living advocates told McKnight’s Senior Living they will continue working with policymakers and others to try to ensure that middle-market adults have housing and care options as they age.
Expect middle-market study results in spring, NIC says
By
Lois A. Bowers
Oct 18, 2018
The National Investment Center for Seniors Housing & Care will release the results of its middle-market seniors housing study this spring, NIC President and CEO Brian Jurutka said Wednesday.
Solinity’s first management project will address middle-market need
By
Lois A. Bowers
Jun 11, 2018
Knoxville, TN-based Solinity has entered into its first management project, which is designed to fulfill a need in Montgomery, AL, for middle-market senior housing.
You may not like what the NIC’s middle-market study reveals
By
John O'Connor
Apr 13, 2017
It’s very possible the real payoff of the National Investment Center for Seniors Housing & Care study of middle-market demand for seniors housing may be the reality check it delivers. And here, I’m...
$125,000 NIC study will assess demand for middle-market seniors housing
By
Lois A. Bowers
Apr 11, 2017
The National Investment Center for Seniors Housing & Care is spending $125,000 to study the demand for middle-market seniors housing, the organization formally announced Monday. NIC CEO Robert G. Kramer...
NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Market segmentation means it’s ‘a very interesting time’ in senior living: NIC
By
Kathleen Steele Gaivin
Jun 09, 2022
The market segmentation occurring in senior housing right now — with differentiation by price and service offerings including middle-market properties, luxury senior living apartments and active adult...