New ‘playbook’ could help more providers serve the middle market
By
Lois A. Bowers
Aug 26, 2019
A two-year effort led by LeadingAge Virginia will culminate this fall in the release of a “playbook” designed to help senior living and care providers determine whether and how to serve middle-income...
$125,000 NIC study will assess demand for middle-market seniors housing
By
Lois A. Bowers
Apr 11, 2017
The National Investment Center for Seniors Housing & Care is spending $125,000 to study the demand for middle-market seniors housing, the organization formally announced Monday. NIC CEO Robert G. Kramer...
The new decade will demand a new type of senior living organization
By
Lisa McCracken
Jan 13, 2020
As the decade turns over, should this milestone also serve as a call to action for senior living organizations to commit to a new normal?
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...
Technology, affordability, desirability key to attracting next generation of senior living residents
By
Kimberly Bonvissuto
Oct 26, 2021
ATLANTA — The pandemic influenced and supported a desire among older adults to age in place rather than move into seniors housing. Now, according to experts, the industry needs to proactively respond...
‘We can no longer ignore this’: Affordable long-term care is urgent priority, panelists say
By
Kimberly Bonvissuto
Dec 10, 2020
The nation’s population is aging, and with 70% of Americans aged 65 or more years requiring long-term care at some point, access to affordable care is becoming an urgent priority, according to panelists...
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
Middle market could provide answer to occupancy, oversupply issues, CEO says
By
Lois A. Bowers
Apr 25, 2019
Serving middle-income older adults could be an answer to the occupancy and oversupply challenges facing senior living operators and developers, Eclipse Senior Living CEO Kai Hsiao told those attending...
Methodist Retirement Communities eyes middle market during 60th anniversary year
By
Kathleen Steele Gaivin
Mar 07, 2022
As the Woodlands, TX-based Methodist Retirement Communities marks its 60th anniversary, President and CEO Alan Brown told the McKnight’s Business Daily that he would like to see the organization expand...
McKnight’s Senior Living Newsmakers Podcast: What’s new in the middle market?
Mar 28, 2022
NIC Chief Economist Beth Mace and NIC Principal Ryan Brooks discuss the senior living industry’s latest efforts to reach middle-income older adults with McKnight’s Senior Living Editor Lois...