Deceptive ad practices frustrate providers by generating excessive, financially unqualified leads, firm...
By
Kimberly Bonvissuto
Aug 28, 2023
Senior Living Smart had a mystery on its hands. In one day, the Massachusetts-based digital marketing agency heard from four separate clients in four different geographies questioning several unqualified...
Look beyond demographics for success in recruiting: speaker
By
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...
Online reviews ‘possible, yet underexplored’ source of data on assisted living quality: study
By
Kimberly Bonvissuto
Mar 24, 2023
In an industry that lacks public quality reporting data, prospective residents are turning to online reviews, which may or may not be valid and reliable measures of quality and satisfaction, according...
Meadowood rebrands, drops ‘senior living’ from name
By
Kathleen Steele Gaivin
Jun 01, 2023
Meadowood, a continuing care retirement / life plan community in Worcester Township, PA, has rebranded, dropping “senior living” from its name, logo and signage, the provider announced Monday.
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?