Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
States need to step up with pandemic relief for senior living, Argentum tells governors
By
Kimberly Bonvissuto
Nov 16, 2022
It’s time for states to step up and provide more pandemic-related relief to senior living communities, Argentum President and CEO James Balda told the National Governors Association on Monday.
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
Bills would limit assisted living liability claims against ‘passive investors’
By
Kimberly Bonvissuto
Feb 26, 2024
Two proposed bills that have the backing of Florida’s senior living industry would limit liability claims against “passive investors” who are not involved in the day-to-day operations of assisted...
Senior living, led by assisted living, sees strong occupancy rate gains in third quarter
By
Kimberly Bonvissuto
Oct 07, 2022
Senior living, independent living and assisted living combined, is experiencing its highest occupancy increases since before the COVID-19 pandemic, with the number of occupied assisted living units rising...
Honorees shine at sixth annual McKnight’s Women of Distinction event
By
Kimberly Bonvissuto
May 15, 2024
Senior living, skilled nursing and home care representatives celebrated the accomplishments of many during the 2024 McKnight’s Women of Distinction Awards and Forum ceremony Tuesday at the JW Marriott...
Key to providing healthcare in senior living? ‘Just get started’
By
Kimberly Bonvissuto
Mar 06, 2023
Thinking about tapping into Medicare payment models to deliver healthcare to senior living residents? One expert has some rather stark advice.
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
White House open to ‘all of the above’ strategies to protect older adults from COVID-19
By
Kimberly Bonvissuto
Jan 05, 2023
As the country enters the fourth year of dealing with COVID-19, the federal government is offering its assistance on testing access, vaccines and guidance on antiviral treatments, according to White House...
Senior living faces unique challenges in implementing widespread telehealth use
By
Kimberly Bonvissuto
Dec 20, 2022
The relative independence and health of senior living residents compared with other long-term care recipients likely affect the use of telehealth in independent living and assisted living communities,...