15 and fit: An operator’s perspective on 15 years in senior living
By
Shelley Esden
May 01, 2023
Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Communicating in the age of activism and disinformation
By
Courtney Malengo, APR
May 22, 2023
What do you do when a movement is mobilized against you, or a disinformation campaign is lobbed at your executive or community? Here are six steps to consider as you approach any communication challenge.
It’s time to take caregiver needs seriously
By
Nora Super
Oct 03, 2022
Until we make caregiving issues as important to lawmakers as infrastructure and energy, we can act on three critical intermediary steps.
Resident story provides insight into senior living sales process
By
Jennifer Baum
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.
Preparing for the unthinkable: An armed intruder or active shooter in senior living
By
Stan Szpytek
Steve Wilder
Oct 09, 2023
An all hazards emergency management plan will help you identify the wide variety of threats and perils that you must be prepared to manage.
The threat of lithium battery fires is real!
By
Stan Szpytek
Jan 09, 2023
As power sources for electronic equipment, appliances and devices used in senior living communities and nursing homes become more sophisticated and battery technology advances, the threat of a lithium...
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
Handling emotional resident expression not difficult but requires training
By
Vicki de Klerk-Rubin
Jan 23, 2023
Learning to handle any emotional or needs-based resident expression is not difficult. One simply needs the training.
Designing spaces for activated adults that encourage socialization
By
Jami Mohlenkamp
Feb 13, 2023
After a lifetime of meeting obligations from career to child-rearing, adults looking ahead to the next phase of life ideally find themselves with more time than ever to spend with the people who matter...