Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
Operational design for a dementia-focused future
By
Mimi DeVinney
Aug 28, 2023
An increasing number of providers of services for seniors will be required to serve people with dementia and their caregivers across all levels of care. Aligning all facets of operations to serve this...
How your residents can take control of their health with wearable devices
By
David Smith
Mar 16, 2023
The importance of preventive care increases significantly with age, especially when it comes to conditions as serious and common as heart disease. Far too many other older adults have succumbed to cardiovascular...
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Helping residents as they age into hearing loss
By
Steve DeMari
Feb 23, 2023
The best support for those aging into hearing loss may be a wholistic combination of innovative technology, engaged and informed caregivers, and supportive family and friends who can help them address...
Mental healthcare for our workers is essential
By
Tom Grape
Oct 16, 2023
The emotional and economic value of providing mental healthcare access to workers and their families is tangible and measurable. It’s also the right thing to do.
Assisted living’s real problem: Staffing and acuity, not lack of regulation
By
Neville M. Bilimoria
Feb 12, 2024
Recent Washington Post articles and a Senate hearing highlight a big question for assisted living: Is federal regulation the answer? I say no.
2 reports of interest to anyone employing or serving women
By
Lois A. Bowers
Mar 20, 2023
An expected future report from the Government Accountability Office could be of interest to senior living operators as care and service providers to older adults and as employers. So could a new report...
4 things the 2020 Census might tell us about senior living’s future
By
Lois A. Bowers
May 30, 2023
Several thoughts struck me as I read several new age-related reports dropped late last week by the US Census Bureau.