Provider launches ‘self-service’ approach to sales, new membership model
By
Kimberly Bonvissuto
Sep 19, 2023
An Arizona independent living provider is betting on transparent pricing models and a resident membership model to create a new approach to senior living.
Assisted living communities not healthcare providers, not immune from COVID lawsuits, judge says
By
Kimberly Bonvissuto
Jan 03, 2024
A wrongful death lawsuit alleging failure to comply with COVID-19 protocols can move forward after a circuit court judge ruled that assisted living communities are not healthcare providers and therefore...
Americans ‘dangerously’ underestimate healthcare costs, challenges in retirement planning
By
Kimberly Bonvissuto
Sep 21, 2023
Americans “dangerously” underestimate the effects that healthcare costs and challenges may have on their retirement plans, including planning for a stay in a long-term care facility, according to the...
University-affiliated senior living communities taking advantage of popular trend
By
Kimberly Bonvissuto
Dec 07, 2023
University-affiliated senior living communities are banking on a new generation of residents looking to remain active, engaged and connected.
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
As senior living sector recovers, some call for a change in the model
By
Kimberly Bonvissuto
Mar 27, 2024
Overall, veterans in the long-term care field believe the aging services sector is recovering from the COVID-19 pandemic. But they don’t necessarily agree on where that recovery is at.
New report offers 4 ideas to meet the needs of the ‘forgotten middle’
By
Kimberly Bonvissuto
Jan 10, 2024
A new report released Tuesday by the Milken Institute presents four potential solutions to improving the financing and delivery of housing for the “forgotten middle,” those whose incomes are too low...
For the first time, vaccines are available for all 3 viruses targeting older adults
By
Kimberly Bonvissuto
Sep 20, 2023
COVID-19 and respiratory syncytial virus cases are increasing, and the height of influenza season is on the horizon, but older adults and long-term care staff members are entering the first virus season...
‘Landmark legislation’ aims to streamline, coordinate care for 12 million dually eligible individuals
By
Kimberly Bonvissuto
Mar 21, 2024
A bipartisan bill aiming to streamline and coordinate care for the nation’s more than 12 million dually eligible individuals — people who are enrolled in both Medicare and Medicaid — is being called...
Payoff makes overcoming barriers to the active adult segment worth it, speakers say
By
Kimberly Bonvissuto
Mar 11, 2024
The senior living industry’s active adult niche will do best if well-executed, and that starts with understanding the consumer, according to experts speaking at the National Investment Center for Seniors...