Research relays which media can reach prospective residents
By
Lois A. Bowers
Feb 22, 2016
Interested in advertising to attract potential residents? New research offers some insights into the habits and preferences of older adults.
Builder confidence in the 55+ housing market gradually increasing
By
Lois A. Bowers
Aug 10, 2017
Builder confidence in the 55+ housing market gradually is increasing, according to the results of a survey conducted by the National Association of Home Builders.
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
Investors look to senior housing to protect against real estate downturns: report
By
Lois A. Bowers
Mar 02, 2018
Senior housing is attracting more interest this year than last as investors seek higher yields and protection against real estate downturns, according to new report from commercial real estate services...
Seniors housing acquisitions decline in fourth quarter
By
Lois A. Bowers
Jan 17, 2018
Tax reform uncertainty in the fourth quarter of 2017 contributed to a decline in the number of publicly announced seniors housing-related acquisitions.
42% of those 55+ worry about housing affordability daily: survey
By
Lois A. Bowers
Feb 07, 2017
Forty-two percent of Americans aged 55 or more years experience anxiety about being able to afford where they live at least once a day, according to the results of a new survey. One of their main concerns...
45% of Medicaid LTSS beneficiaries are older adults
By
Lois A. Bowers
Nov 10, 2016
Forty-five percent of the more than 4.8 million beneficiaries of Medicaid long-term services and supports were aged 65 or more years in 2012, according to a new report issued by the Centers for Medicare...
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...
6 factors that influence senior living move-ins
By
Lois A. Bowers
Jan 24, 2016
A recent survey reveals what would convince baby boomers to move a parent or loved one into a senior living community.