Boomers share which features could entice them to move into a senior living community
By
Lois A. Bowers
Jun 28, 2023
As members of the Baby Boom generation start to consider downsizing or moving into a senior living community, a new report provides insights into what amenities providers can offer to entice them.
Meadowood rebrands, drops ‘senior living’ from name
By
Kathleen Steele Gaivin
Jun 01, 2023
Meadowood, a continuing care retirement / life plan community in Worcester Township, PA, has rebranded, dropping “senior living” from its name, logo and signage, the provider announced Monday.
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Online reviews ‘possible, yet underexplored’ source of data on assisted living quality: study
By
Kimberly Bonvissuto
Mar 24, 2023
In an industry that lacks public quality reporting data, prospective residents are turning to online reviews, which may or may not be valid and reliable measures of quality and satisfaction, according...
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
Improving industry workforce, perceptions and access are 3 areas of focus for Argentum’s new strategic...
By
Kimberly Bonvissuto
Feb 09, 2023
Engaging, developing and supporting 2 million career opportunities in senior living, improving policymaker perceptions of the industry and making senior living more attractive to prospective residents...
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Look beyond demographics for success in recruiting: speaker
By
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Campaign highlights benefits of senior living versus home
By
Kimberly Bonvissuto
Apr 26, 2022
Benchmark Senior Living has debuted a new advertising campaign promoting the social opportunities that senior living residents experience compared with older adults isolating at home alone.