US News Best Senior Living program recognizes 1,675 communities as tops in second year
By
Lois A. Bowers
May 04, 2023
US News & World Report is recognizing 1,675 senior living communities with top ratings in the second year of its Best Senior Living program. That compares with 1,274 communities rated as “Best” in...
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
New online service launches to connect senior living communities with prospects
By
Kathleen Steele Gaivin
Dec 07, 2022
Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...
How to get more mileage from your Facebook efforts
By
Lois A. Bowers
Aug 18, 2017
Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site,...
ASHA launches second phase of consumer campaign to build confidence in industry
Oct 29, 2020
The American Seniors Housing Association announced Wednesday that it has begun the second phase of a public relations campaign promoting the senior living industry in the midst of the pandemic.
A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.
Report: Older adults benefit from living with others
By
Lois A. Bowers
Feb 18, 2016
A new report from the Pew Research Center reaffirms the decline in use of some forms of senior living but also offers some potential angles for industry marketing professionals.
A new survey offers insights into the reasons that some people choose a senior living community for a loved one, or live in one themselves, as well as potential good news related to future prospects.
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...