A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
How to get more mileage from your Facebook efforts
By
Lois A. Bowers
Aug 18, 2017
Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site,...
ASHA launches second phase of consumer campaign to build confidence in industry
Oct 29, 2020
The American Seniors Housing Association announced Wednesday that it has begun the second phase of a public relations campaign promoting the senior living industry in the midst of the pandemic.
A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.
Report: Older adults benefit from living with others
By
Lois A. Bowers
Feb 18, 2016
A new report from the Pew Research Center reaffirms the decline in use of some forms of senior living but also offers some potential angles for industry marketing professionals.
A new survey offers insights into the reasons that some people choose a senior living community for a loved one, or live in one themselves, as well as potential good news related to future prospects.
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...
Survey results reveal areas of weakness in senior living move-in experience
By
Kimberly Bonvissuto
Oct 30, 2023
One positive thing to come out of the COVID-19 pandemic is that it improved communication efforts by senior living providers to residents and their families, and although those efforts appear to continue...
Independent living staff, residents feel safe, glad to be part of a community during pandemic: survey
By
Kimberly Bonvissuto
Sep 23, 2020
A national survey of independent senior living residents, staff members and prospective residents show they feel safe and glad to be part of a community during the COVID-19 pandemic.