In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
Handwritten notes and ‘peek-a-boo’ tours top senior living marketing strategies during pandemic
By
Amy Novotney
Dec 21, 2020
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support...
What COVID-19 has taught us about ourselves – and being a great place to work
By
Doug Dollenberg Jr.
Andrea Griesmar
Julie Masiello
Dec 21, 2020
As we reflect on how Brightview Senior Living not just survived but thrived in the midst of a global healthcare crisis, three themes emerged as powerful lessons learned for us.
Vaccination mandates generally OK: EEOC guidance
By
Kimberly Bonvissuto
Dec 18, 2020
Employers can require proof of COVID-19 vaccination from employees — with some exceptions — according to new recommendations from the Equal Employment Opportunity Commission.
LTC Properties reduces 2021 rent escalations, says acquisitions will make up difference
By
Amy Novotney
Dec 18, 2020
Real estate investment trust LTC Properties announced Thursday that the firm is reducing its 2021 rent escalations by 50% in the form of a rent credit to provide financial support to the majority of its...
COVID-19 ‘reward’: It’s making operators better care providers, Pennant CIO says
By
Amy Novotney
Dec 18, 2020
Senior living’s appropriate place in the care continuum and its importance in improving care outcomes have risen more prominently as discussion topics thanks to the COVID-19 pandemic, says Derek Bunker,...
Vaccine authorization is ‘ray of hope’ but only first step in beating COVID-19, long-term care provider...
By
Lois A. Bowers
Dec 14, 2020
The first vaccinations against COVID-19 in the United States could begin today, but it might be a week or more until many assisted living community and nursing home residents and staff members have the...
Designing the future of senior living with lessons from the pandemic
By
Jeffrey P. Freimark
Dec 07, 2020
Although COVID-19 eventually will recede, its lessons should not.
COVID-19 linked to ‘substantial cost increases’ in assisted living: survey
By
Kimberly Bonvissuto
Dec 03, 2020
The COVID-19 pandemic contributed to substantial eldercare cost hikes, especially for assisted living and in-home care. That’s according to the results of Genworth’s 2020 Cost of Care Survey, announced...
COVID-19 vaccines, therapeutics show promising results in older adults
By
Kimberly Bonvissuto
Dec 03, 2020
With the promise of COVID-19 treatments on the horizon, members of the Trump administration’s vaccine and therapeutics development team are touting the efficacy of the potential vaccines and antibody...