Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Worse than a bad plan for senior living
By
John O'Connor
Jun 23, 2022
The results of a new survey might scare senior living providers, but they also represent an opportunity.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Women taking more seats in the boardroom
By
Lois A. Bowers
Sep 30, 2019
Women are making strides in gaining seats on corporate boards, at least according to one measure.
Is your building sending the right message?
By
James McLain
Jul 28, 2016
An elevator’s interior can have on visitors and the well-being of residents. Don’t forget these points.
Active Aging Week 2015: Living the adventure of life
By
Colin Milner
Sep 28, 2015
Celebrating aging and older adults, this health-promotion campaign exhorts event hosts and participants to emphasize adventure as part of daily life.
How the SBA 504 loan program can help assisted living providers
By
Barbara Morrison
May 05, 2022
The SBA 504 loan program provides an affordable way to obtain funding for purchasing, constructing or refinancing an assisted living community.
Insights from the Senior Living Summit: Technology belongs in the future of senior care
Sep 30, 2022
[Partner content] Experts at the recent SafelyYou Silicon Valley Senior Living Summit talk innovation and the need for more open communication between all stakeholders in the future of senior care.
Senior living’s challenge of omission and commission
By
John O'Connor
Sep 22, 2022
Long-term care could be made better with funding from Congress. But for now, it appears we’ll have to settle for a congressional commission.
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...