Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
Reaching digital marketing goals requires strategic choices, experts say
By
Kimberly Bonvissuto
Oct 22, 2020
Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020.
Reputation management can guide providers through ‘perfect storm’ created by pandemic
By
Kimberly Bonvissuto
Oct 20, 2020
The coronavirus pandemic has changed everything when it comes to reputational management, according to the keynote speaker at SMASH Week 2020.
Senior living providers struggle to assist residents with voting in 2020 elections
By
Kimberly Bonvissuto
Oct 19, 2020
“It’s not as simple as it once was.” That is how Pennsylvania Health Care Association President and CEO Zach Shamberg summed up voting in the 2020 November election during a recent virtual press...
Maryland senior living provider receives record $10 million, multi-year commitment
By
Kimberly Bonvissuto
Oct 13, 2020
Charles E. Smith Life Communities has received a historic $10 million gift to help provide resources and quality care for its residents.
‘Essential Caregiver Toolkit’ provides roadmap to establishing visitation programs: Argentum
By
Kimberly Bonvissuto
Oct 08, 2020
Argentum has released an “Essential Caregiver Toolkit” to help senior living communities and operators establish essential caregiver programs to combat the social isolation residents are experiencing...
Artificial intelligence helps identify loneliness in older adults
By
Kimberly Bonvissuto
Oct 08, 2020
A new study is revealing how artificial intelligence technologies provide a novel way to analyze speech patterns in older adults to identify loneliness, something occurring with frequency during the coronavirus...
COVID-19 ‘nightmare’ provides ‘teachable moment’ for industry: NIC panel
By
Kimberly Bonvissuto
Oct 07, 2020
COVID-19 is “a nightmare beyond any worst-case scenario” for the senior living and care industry, but the overriding message is “we’re going to get through this,” Mark Parkinson, president and...
‘Take flu out of the equation,’ get vaccinated during pandemic, public health officials advise
By
Kimberly Bonvissuto
Oct 02, 2020
Concerned about a dual outbreak of influenza and COVID-19 this winter, public health officials recommended Thursday that long-term care workers and residents — and others — “take flu out of the equation”...
Scaled down HEROES Act relief bill maintains key provisions for senior living
By
Kimberly Bonvissuto
Oct 01, 2020
An updated version of the Health and Economic Recovery Omnibus Emergency Solutions (HEROES) Act released Monday by House Democrats in an effort to restart negotiations maintains some key provisions that...