Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...
‘Stay tuned’ as Welltower devises more affordable products for the middle market, CEO says
By
Lois A. Bowers
Jun 06, 2019
Although Welltower has “curated” its seniors housing portfolio to focus on properties in “high barrier-to-entry markets,” the real estate investment trust is aware that middle-income individuals...
5 insights from NIC’s Middle Market Investor Summit
By
Lois A. Bowers
May 22, 2019
Several panelists shared insights about current and potential efforts to meet middle-income older adults’ senior housing and care needs on Tuesday at the National Investment Center for Seniors Housing...
Middle market could provide answer to occupancy, oversupply issues, CEO says
By
Lois A. Bowers
Apr 25, 2019
Serving middle-income older adults could be an answer to the occupancy and oversupply challenges facing senior living operators and developers, Eclipse Senior Living CEO Kai Hsiao told those attending...
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Headwaters Group officially launches in middle-market active adult rental space
By
Kathleen Steele Gaivin
Jan 06, 2023
Denver-based Headwaters Group formally announced its launch Wednesday to serve middle-market active adults.
Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...
Truewood middle-market brand expands with 6 former Holiday properties
By
Ron Rajecki
Apr 18, 2022
Merrill Gardens’ middle-market brand, Truewood by Merrill, has expanded with six independent living communities formerly managed by Holiday Retirement and, more recently, by Atria Senior Living.
Part 2: Could active adult housing help solve the middle-market affordability challenge?
By
Jim Moore
Oct 05, 2021
Beside value-engineering the physical product, reduced operating expenses also can play a role.