A new middle-market senior living brand, Truewood by Merrill, has been launched by Merrill Gardens and is gradually rolling out to 23 communities in 13 of the 20 states in which the company operates.
5 insights from NIC’s Middle Market Investor Summit
By
Lois A. Bowers
May 22, 2019
Several panelists shared insights about current and potential efforts to meet middle-income older adults’ senior housing and care needs on Tuesday at the National Investment Center for Seniors Housing...
Building for the middle market means a ‘fair product at a fair price’
By
Kimberly Bonvissuto
Nov 16, 2023
When Washington state-based Wesley embarked on a total redevelopment of its more than 80-year-old campus, executives reached into their history of mission and service to target a growing area of need:...
NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
Middle class declines, but not necessarily middle-market senior living opportunities
By
Kathleen Steele Gaivin
May 23, 2022
The percentage of middle-income seniors has declined over the past 50 years, according to a new analysis, but those results don’t necessarily mean that there will be fewer middle-market senior housing...
Expect middle-market study results in spring, NIC says
By
Lois A. Bowers
Oct 18, 2018
The National Investment Center for Seniors Housing & Care will release the results of its middle-market seniors housing study this spring, NIC President and CEO Brian Jurutka said Wednesday.
Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
New ‘playbook’ could help more providers serve the middle market
By
Lois A. Bowers
Aug 26, 2019
A two-year effort led by LeadingAge Virginia will culminate this fall in the release of a “playbook” designed to help senior living and care providers determine whether and how to serve middle-income...
$125,000 NIC study will assess demand for middle-market seniors housing
By
Lois A. Bowers
Apr 11, 2017
The National Investment Center for Seniors Housing & Care is spending $125,000 to study the demand for middle-market seniors housing, the organization formally announced Monday. NIC CEO Robert G. Kramer...
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...