New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Lloyd Jones launching Sage Hill brand to appeal to middle-income older adults
By
Kathleen Steele Gaivin
Mar 04, 2022
Marietta, GA-based investment firm Lloyd Jones is set to launch a new brand, Sage Hill, aimed at middle-income older adults looking for assisted living and memory care.
Minding the ‘gap’ — New strategies for creating affordable senior living and care facilities
By
Michael D. Binette, AIA, NCARB
Jul 23, 2018
For developers, owners and operators looking to serve moderate- and middle-income retirees, new ideas in affordable senior and assisted living offer compelling lifestyle and care alternatives, while also...
Senior living’s next opportunity might have a high price of admission
By
John O'Connor
Jun 24, 2021
Why focus on a relatively small cohort when the hoi polloi might fill many more fill units? I guess you could say there are millions of reasons.
Headwaters Group officially launches in middle-market active adult rental space
By
Kathleen Steele Gaivin
Jan 06, 2023
Denver-based Headwaters Group formally announced its launch Wednesday to serve middle-market active adults.
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Toledo, OH-based real estate investment trust Welltower unveiled a brand extension Wednesday to serve middle-income adults aged 55 or more years.
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
The future for middle markets may lie in service flexibility
By
Amy Novotney
May 08, 2020
To best serve the middle market, senior living operators will need to think more critically about the needs of seniors within this income level, said speakers during a webinar Thursday conducted by Argentum.
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.