Numerous factors are helping the senior housing industry evolves and matures. That’s according to the National Investment Center for Seniors Housing & Care.
New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Truewood middle-market brand expands with 6 former Holiday properties
By
Ron Rajecki
Apr 18, 2022
Merrill Gardens’ middle-market brand, Truewood by Merrill, has expanded with six independent living communities formerly managed by Holiday Retirement and, more recently, by Atria Senior Living.
Flipping mindset to focus on the future will help CCRCs thrive post-pandemic: speakers
By
Amy Novotney
Nov 19, 2020
One of the biggest outcomes of the pandemic on the life plan / continuing care retirement community sector has been giant leaps made in recognizing the importance of connectivity within the lives of older...
Middle muddle
By
John Hall
Oct 21, 2019
Investors eye margins, and developers explore affordable options.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
Senior housing future must prioritize affordability, connected health services, experts say
By
Kimberly Bonvissuto
Dec 09, 2022
Consumers are going to force change in senior living due to their enormous needs and demands — but not for the products that exist today, according to industry experts.
‘Forgotten middle’ near-retirees worse off than prior generations, will need stronger supports in...
By
Kimberly Bonvissuto
Feb 02, 2024
Members of the relatively neglected “forgotten middle” group of near-retirees are worse off in health and finances than their counterparts from more than two decades ago and are going to need stronger...
Big senior living stories of 2021
By
Lois A. Bowers
Dec 22, 2021
2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...