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To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.

Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020.

As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...

Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.

Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...

Lead generation vendors generate fewer or less desirable leads for senior living communities than internal efforts at the communities, according to 81% of respondents to a recently published survey.

The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.

We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.

Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.

Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...