Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
Look, feel of long-term care needs redesign, expert says
By
Kimberly Marselas
Jun 01, 2021
New combined payment category could include current assisted living residents and traditional skilled nursing patients.
Focus on: Virtual reality emerging as a powerful option for residents
By
John Hall
Apr 01, 2020
This multifaceted new tool is proving to be a game-changer, given its potential for aiding memory care and other services.
Sharing lessons from the pandemic
By
Lois A. Bowers
Jun 06, 2022
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discusses her new book, “Heroes Work Here: An Extraordinary Story of Courage, Resilience and Hope from the Front Lines of COVID-19.”
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Exclusive interview: CLC CEO discusses how the senior living industry needs to change
By
Lois A. Bowers
Feb 16, 2021
Jill Vitale-Aussem became president and CEO of Christian Living Communities in November after almost three years at The Eden Alternative, where she held the same titles. But she previously had spent approximately...
A perfect fit
By
Julie E. Williamson
Oct 31, 2018
Personalized rehab helps residents go the distance.
Potential pitfalls face pivoting providers
By
Lois A. Bowers
Feb 07, 2023
Robert G. Kramer, founder of aging services think tank Nexus Insights and co-founder, former president and CEO and current senior adviser to the National Investment Center for Seniors Housing & Care, recently...
Sinceri CEO discusses rebranding, the future, and the importance of listening to employees
By
Lois A. Bowers
Oct 04, 2021
Sinceri Senior Living CEO Chris Belford shares insights as JEA changes its name to Sinceri and the industry looks beyond the pandemic.
Kendal CEO Vassar Byrd discusses Kendal, her previous position and ‘some really fun things’
By
Lois A. Bowers
Jun 24, 2024
New Kendal Corp. CEO Vassar Byrd recently spent a few minutes with McKnight’s Senior Living discussing her professional roles, her love of dragon boat racing, and how the those two worlds could overlap.