How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
Protecting against water damage in senior living communities
By
Todd Stanley
Scott Fincher
May 11, 2017
Senior living communities have the same potential for water damage as any other multi-family housing community, and in some cases, increased risks exist.
Why and how best to clean senior living community carpets
By
Mark Siegel
Aug 25, 2016
Carpet has many benefits, but it must be maintained properly to be effective.
Mosquitoes are active: What can you do?
By
Ron Harrison
Jul 31, 2015
Some mosquitoes also carry a relatively new virus in the United States called chikungunya virus.
‘Smart’ caregiving offers benefits to residents, staff
By
Katherine Wells
Aug 11, 2022
People are retiring later, healthcare needs are changing, and senior living is getting “smarter,” with convenience and collaborative communication as benefits.
Keeping residents safe: What exactly does that mean?
By
Deanna Vigliotta
Jun 01, 2023
I have been thinking a lot lately about the words “keeping residents safe.” What exactly does keeping residents safe in assisted living communities mean, beyond the obvious human basic needs of food,...