A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Pretending to revamp Medicaid
By
John O'Connor
Feb 02, 2017
It appears some significant changes may be coming Medicaid’s way. And the early betting is that these adjustments are not going to be of the payment-enhancement variety.
How is senior living surviving? Good question
By
John O'Connor
Mar 10, 2022
As we’re nearing an anniversary of sorts, this may be a good time to offer an assessment and some observations about senior living survival.
Falls can cost more than an arm and a leg
By
John O'Connor
Oct 31, 2014
Long-term care operators have many good reasons to keep resident falls to an absolute minimum. Yet it’s amazing how blasé we’ve become about the damage that falls inflict.
9 career insights from women leaders
By
Lois A. Bowers
Sep 21, 2021
Three women leaders shared their personal stories and tips for success during a panel discussion last week at the Argentum Senior Living Executive Conference.
Operators seek resolution to these issues in the new year
By
Lois A. Bowers
Jan 03, 2017
Several regulatory issues remain unresolved for senior living operators as 2017 begins.
10 tips for working with the media
By
Lois A. Bowers
Jul 15, 2024
Here are 10 tips for working with the media, in crisis situations and other times, too—positive or negative.
What you can do to prevent fraud
By
Lois A. Bowers
Nov 02, 2015
Scams against older adults increasingly are receiving attention from the government and the media. Senior living communities can help residents through a new program.
Why the GAO report ultimately could be good news for assisted living
By
Lois A. Bowers
Feb 12, 2018
The increased attention brought by a recent GAO report may be uncomfortable for those in the assisted living industry in the short term, but the health policy experts with whom I spoke suggest that the...
Another rant about language
By
Lois A. Bowers
Mar 25, 2019
It’s been a while since I’ve written about marketing or media messages that mischaracterize senior living or aging adults (and we’re all aging). A few uses of language caught my attention this past...