HRA seeks to sharpen its image with prospects via employee etiquette training
By
Lois A. Bowers
Apr 10, 2018
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn’t...
Sinceri CEO discusses rebranding, the future, and the importance of listening to employees
By
Lois A. Bowers
Oct 04, 2021
Sinceri Senior Living CEO Chris Belford shares insights as JEA changes its name to Sinceri and the industry looks beyond the pandemic.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
A different take on intergenerational living
By
Lois A. Bowers
Jan 29, 2018
Senior living communities already know that marketing to a prospective resident includes marketing to the older adult’s grown children because they are decision-influencers. Perhaps now it’s...
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Vim and vigor at the ripe old age of 50
By
Lois A. Bowers
May 24, 2021
Maybe Phil Mickelson’s recent accomplishment will remind people that 50-year-olds still have plenty of vim and vigor. In a recent survey, people just a few years older than him provided some insights...
Success can come in all sizes
By
Lois A. Bowers
Jul 05, 2016
The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...
Breaking free of industry stereotypes
By
Lois A. Bowers
Jan 09, 2017
A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.
TV, internet most popular news sources for older adults: survey
By
Lois A. Bowers
Jan 20, 2021
Prospective senior living residents and their adult children most commonly turn to the television and online sources for their news, according to newly released survey results from the Pew Research Center.