Industry will need to get creative to address middle market needs, groups suggest at NIC meeting
By
Lois A. Bowers
Sep 12, 2019
Five teams came up with several ideas up to serve the middle market during a session at the National Investment Center for Seniors Housing & Care Fall Conference.
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
Provider groups vow to continue work with policymakers to address middle-market challenges
By
Lois A. Bowers
Apr 26, 2019
Senior living advocates told McKnight’s Senior Living they will continue working with policymakers and others to try to ensure that middle-market adults have housing and care options as they age.
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.
3 truths in senior living as industry recovers from COVID-19
By
Nora Wiley
May 26, 2020
As we find our “new normal” in the age of the coronavirus, we’ll be faced with a consumer who not only likely took some market-based financial loses but who also has become cautious about...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Assisted living, memory care, middle market among priority areas for provider group in 2020
By
Lois A. Bowers
Feb 05, 2020
Working to keep the regulation of assisted living at the state level, helping ensure full funding for programs for memory care residents, and advocating for financing reform to help middle-income older...
Middle muddle
By
John Hall
Oct 21, 2019
Investors eye margins, and developers explore affordable options.
Pandemic has distinct effects for independent living and middle-market senior living operators, REITs...
By
Kimberly Bonvissuto
Lois A. Bowers
May 11, 2020
Operators of independent living communities and operators of senior living communities targeting middle-income individuals have experienced the COVID-19 pandemic in ways that differ from other senior living...
Meeting the needs of older adults means focusing on the middle, industry experts say
By
Kimberly Bonvissuto
Oct 09, 2020
Economic pressures placed on middle-income older adults during the COVID-19 pandemic has created a growing population of seniors with housing needs but limited resources. Senior housing providers recognize...