Provider groups vow to continue work with policymakers to address middle-market challenges
By
Lois A. Bowers
Apr 26, 2019
Senior living advocates told McKnight’s Senior Living they will continue working with policymakers and others to try to ensure that middle-market adults have housing and care options as they age.
New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Truewood middle-market brand expands with 6 former Holiday properties
By
Ron Rajecki
Apr 18, 2022
Merrill Gardens’ middle-market brand, Truewood by Merrill, has expanded with six independent living communities formerly managed by Holiday Retirement and, more recently, by Atria Senior Living.
Flipping mindset to focus on the future will help CCRCs thrive post-pandemic: speakers
By
Amy Novotney
Nov 19, 2020
One of the biggest outcomes of the pandemic on the life plan / continuing care retirement community sector has been giant leaps made in recognizing the importance of connectivity within the lives of older...
Middle muddle
By
John Hall
Oct 21, 2019
Investors eye margins, and developers explore affordable options.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Senior living trends: Prepare for historic changes in 2020
By
Craig Abbott
Jan 06, 2020
Like never before, senior living and care organizations are facing a time of great uncertainty. These trends will have significant bearing within the senior living space.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Big senior living stories of 2021
By
Lois A. Bowers
Dec 22, 2021
2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...
Opportunities await beyond near-term challenges
By
Lois A. Bowers
Sep 11, 2019
Recent news is enough to cause any operator, developer or investor to reach for the aspirin. A look at data from the National Investment Center for Seniors Housing & Care, as well as discussions with experts...