March 10 Power Panel will explore strategies to outlast the pandemic
Feb 26, 2021
Join a special McKnight’s Power Panel online discussion at 1 p.m. ET on March 10 to hear marketplace executives discuss top strategies to recover occupancy, leverage predictive analytics and continue...
Operators see ‘remarkable outcomes’ with COVID-19 infusion treatments
By
Kimberly Bonvissuto
Feb 10, 2021
If there were a “game-changing medication” available to senior living providers to help fight off COVID-19 and potentially avoid a hospital trip for residents, would you use it?
Health department admonishes senior living company for marketing early vaccines to prospects
By
Amy Novotney
Feb 09, 2021
In an effort to attract prospective residents and fill vacant units amid the ongoing COVID-19 pandemic, some senior living operators have been adding vaccine access to their marketing toolbox. A handful...
Parkinson: Skilled nursing still amid business nightmare
By
Amy Novotney
Feb 03, 2021
As COVID-19 vaccines continue to be rolled out at skilled nursing facilities and assisted living communities nationwide, the “clinical nightmare” soon will be in the long-term care industry’s rearview...
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
BMO Capital Markets expects quicker SNF occupancy recovery, though risks remain with government support...
By
Amy Novotney
Jan 12, 2021
Real estate investment trusts with a large share of skilled nursing operators in their portfolios are likely to see occupancy rates recover more quickly than the more elongated recovery of senior living-focused...
BMO Capital Markets predicts elongated seniors housing recovery, changes outlooks for REITs
By
Amy Novotney
Jan 11, 2021
Although the COVID-19 vaccines are expected to become more widely available as the first quarter continues, investment banking firm BMO Capital Markets is predicting an elongated recovery for the senior...
COVID-19 could leave mark on senior living through 2022: experts
By
Kimberly Bonvissuto
Jan 08, 2021
An unprecedented global pandemic could leave its mark through 2022, according to senior living industry experts participating on an Argentum panel looking at senior living’s economic forecast for 2021.
Handwritten notes and ‘peek-a-boo’ tours top senior living marketing strategies during pandemic
By
Amy Novotney
Dec 21, 2020
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support...
AHCA/NCAL wants long-term care residents, staff vaccinated against COVID by March 1
By
Lois A. Bowers
Dec 08, 2020
Governors and public health officials should ensure that residents and employees of long-term care facilities are prioritized before everyone else for COVID-19 vaccination and that they receive both doses...