Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
US News Best Senior Living program recognizes 1,675 communities as tops in second year
By
Lois A. Bowers
May 04, 2023
US News & World Report is recognizing 1,675 senior living communities with top ratings in the second year of its Best Senior Living program. That compares with 1,274 communities rated as “Best” in...
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Resident story provides insight into senior living sales process
By
Jennifer Baum
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
New online service launches to connect senior living communities with prospects
By
Kathleen Steele Gaivin
Dec 07, 2022
Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...
Survey results reveal areas of weakness in senior living move-in experience
By
Kimberly Bonvissuto
Oct 30, 2023
One positive thing to come out of the COVID-19 pandemic is that it improved communication efforts by senior living providers to residents and their families, and although those efforts appear to continue...
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...