For my money, what the field could really use – perhaps even more so than targeted retooling – is a person along the lines of a John C. Bogle. Or better yet, more than one.
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.
How to make senior living more appealing
By
Lois A. Bowers
May 06, 2019
A new study projects that at least 54% of middle-income adults in 2029 won’t be able to afford senior living. But even if people can afford it, will they want it?
Senior living’s biggest challenge officially has been revealed
By
John O'Connor
Apr 25, 2019
A landmark study released this week paints a sobering portrait of senior living affordability for many older Americans. It also should send this strong message to many operators: Change or else.
Is senior living ready for an adult conversation?
By
John O'Connor
Apr 18, 2019
This might be a good time to ask whether the sector actually is growing up or if it remains mired in a purgatorial state between accountability and immaturity.
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.