NCAL releases facts and figures about the sector … Medicaid MCO total nears 300 … 10 ways to improve your marketing efforts … The marketing trends that dominated in 2016
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
Direct mail drives seniors to websites
By
Lois A. Bowers
Sep 11, 2016
A recent study by Deft Research of older adults shopping for Medicare insurance may hold some lessons for seniors living operators on the best ways to reach potential residents and their adult children.