‘Achilles’ heel’ of senior living sales identified; expert urges more assertiveness in closings
By
Kimberly Bonvissuto
Oct 16, 2023
Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...
Customized tours, quick response are keys to improving tour conversion rates
By
Kimberly Bonvissuto
Oct 10, 2023
Older adults are still looking to make a move into senior living, but sales teams are going to have to step up their game to prevent losing prospective residents, according to one industry expert.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
Digital continues rise as source of leads, move-ins, tours in senior living
By
Kimberly Bonvissuto
Sep 15, 2023
Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Deceptive ad practices frustrate providers by generating excessive, financially unqualified leads, firm...
By
Kimberly Bonvissuto
Aug 28, 2023
Senior Living Smart had a mystery on its hands. In one day, the Massachusetts-based digital marketing agency heard from four separate clients in four different geographies questioning several unqualified...
Dynamic pricing, easier sales concepts urged for senior living
By
Kimberly Bonvissuto
Aug 18, 2023
When it comes to senior living pricing strategies, one expert encourages operators to stand out from the crowd with dynamic pricing based on inventory.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.