The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
The benefits of ‘camp’ for new team members
By
Kim Smith
Sep 05, 2023
Camp SageLife is a powerful and memorable way to teach our team about our resident-focused philosophy. Everything has a purpose and lesson.
What baby boomers seek from active adult housing
By
Lynne Moore
Aug 21, 2023
Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
How to define qualifying income, affordability levels when estimating project demand
By
Lynne Moore
Jun 05, 2023
Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older...
Communicating in the age of activism and disinformation
By
Courtney Malengo, APR
May 22, 2023
What do you do when a movement is mobilized against you, or a disinformation campaign is lobbed at your executive or community? Here are six steps to consider as you approach any communication challenge.
Knowledge transfer must improve for senior living’s full potential to be realized
By
Scott Eckstein
May 15, 2023
The senior living industry has a phenomenal gap in the transfer of knowledge from one generation of leaders to the next, and it leads to failings and poor management. We need to do better.
15 and fit: An operator’s perspective on 15 years in senior living
By
Shelley Esden
May 01, 2023
Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.
Inadequate reimbursement threatens older adult access to assisted living
By
Michael S. Pochowski
Apr 17, 2023
A recent Washington Post article gave an incomplete view of the reality facing assisted living providers related to Medicaid reimbursement.
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....