Study proving longevity benefits of senior living is something for operators to ‘jump up and down’...
By
Kimberly Bonvissuto
Mar 06, 2024
Older adults who live in senior living communities live longer, receive more healthcare services and benefit from greater rehabilitative and preventive care within the first two years of moving into a...
Treat every senior living tour like a first date to make a good impression, expert says
By
Kimberly Bonvissuto
Feb 14, 2024
Overall, senior living communities are providing prospective residents and their families with an “excellent” tour experience, but just as often, those communities fail at the close due to the lack...
How to position your community properly for the future
By
Lynne Moore
Jan 29, 2024
Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...
Training, mindset shift are keys to improving the senior living buyer experience
By
Kimberly Bonvissuto
Jan 22, 2024
Inconsistent response time, lack of relationship-building and inadequate sales presentation skills are leading to a poor senior living buyer experience industry-wide, according to a sales and marketing...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
Concessions undermine senior living sales process, threaten rate integrity: expert
By
Kimberly Bonvissuto
Dec 05, 2023
Incentives are on the rise among senior living operators trying to increase occupancy, but it’s more important to focus on rate integrity and showing the value of a community, cautions one industry sales...
Lessons from peers can help you achieve your desired marketing goals
By
Wendy O’Donovan Phillips
Nov 30, 2023
Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...
Senior living providers missing opportunities to get paid for everything they offer, expert says
By
Kimberly Bonvissuto
Nov 13, 2023
As senior living residents decline in acuity and need more services and care, it’s more important than ever for providers to be aware of the full-package value of their amenities and services so they...
7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023
100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.
Survey results reveal areas of weakness in senior living move-in experience
By
Kimberly Bonvissuto
Oct 30, 2023
One positive thing to come out of the COVID-19 pandemic is that it improved communication efforts by senior living providers to residents and their families, and although those efforts appear to continue...