Financial success follows ‘magical experience’ for prospects, experts say
By
Kimberly Bonvissuto
Oct 26, 2020
People have come to expect a great user experience — also known as UX — whether it’s a package delivered to their doorstep the next day, grocery delivery or hailing a ride with the touch of a button....
COVID-19 will drive innovation in senior living development: survey
By
Kimberly Bonvissuto
Sep 22, 2020
Creativity in design, financing, construction, operations and marketing is imperative to the senior living industry moving forward post-COVID-19, according to the results of a survey of for-profit senior...
Senior living prospects undaunted by COVID-19 pandemic: survey
By
Kimberly Bonvissuto
Aug 11, 2020
The COVID-19 pandemic has not diminished prospective residents’ interest in moving to a senior living community, with on-site access to care and services and socialization among the main perceived benefits,...
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
How your community can best use social media in the new year
By
Devon Gardner
Jan 21, 2020
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects...
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
Prepare your senior living community’s social media for 2020
By
Devon Gardner
Dec 23, 2019
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective...
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.