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Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.

Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.

A new social media platform and Twitter alternative will debut Thursday morning.

As members of the Baby Boom generation start to consider downsizing or moving into a senior living community, a new report provides insights into what amenities providers can offer to entice them.

NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...

US News & World Report is recognizing 1,675 senior living communities with top ratings in the second year of its Best Senior Living program. That compares with 1,274 communities rated as “Best” in...

It’s more important than ever to know what current and former employees are saying about your organization online. Focus on these areas.

Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...

Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....

In an industry that lacks public quality reporting data, prospective residents are turning to online reviews, which may or may not be valid and reliable measures of quality and satisfaction, according...