Senior living’s biggest challenge officially has been revealed
By
John O'Connor
Apr 25, 2019
A landmark study released this week paints a sobering portrait of senior living affordability for many older Americans. It also should send this strong message to many operators: Change or else.
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Is the marriage of senior living and capital about to be tested?
By
John O'Connor
Feb 14, 2019
The NIC Spring Conference next week will bring together capital providers and seekers at a time when money issues are coming to the fore.
‘Part of doing things better is going to involve doing some things fundamentally differently’
By
John O'Connor
Sep 19, 2019
As challenging, interesting and thought-provoking as NIC Talk presentations tend to be, they often take a back seat to what is said before and afterward.
Pop goes the senior living bubble?
By
John O'Connor
Nov 08, 2018
It’s time to point out a possible scenario few among us will want to acknowledge: A senior living bubble may be about to burst.