Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
3 strategies to deepen engagement with residents and their loved ones
By
Jaylee Baird, CDP, CALA
Apr 08, 2024
As senior living community leaders look for ways to serve and foster deeper connections with residents and their loved ones, three engagement strategies have proven highly successful.
Ghosting: The new norm, or can we do better?
By
Melanie Perry, MS, CDP, CADDCT, CMDCP
Apr 01, 2024
I would like to challenge those of us in senior living to address and eliminate the frustrating, time- and resource-wasting trend of ghosting.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
From panic to poise: Mastering crisis communications and earning trust in senior living
By
Blair Burney
Sep 18, 2023
Crises can emerge from unexpected corners, leaving operators grappling for stability. A well-crafted crisis communication plan becomes essential when a situation escalates.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Preparing for the unthinkable: An armed intruder or active shooter in senior living
By
Stan Szpytek
Steve Wilder
Oct 09, 2023
An all hazards emergency management plan will help you identify the wide variety of threats and perils that you must be prepared to manage.
Adult-children households are declining. Should you be worried?
By
Lynne Moore
Oct 02, 2023
The key to staying relevant in this constantly changing industry will be understanding the consumer’s existing and future needs and identifying flexible, efficient and cost-effective ways to satisfy...
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
Shaping a better future for the human resources function in senior living and care
By
Dean Moore
Mar 25, 2024
The future of human resources may not be what it used to be, but it still could be bright for the right individuals.