Black and Hispanic older adults in ‘Forgotten Middle’ are ‘worst off’
By
Lois A. Bowers
Feb 16, 2024
Trends in home ownership and equity, income, health and other issues indicate that millions of middle-income Black, Hispanic or rural older adults may not have the financial resources they need to pay...
Partnerships, universal workers keys to successful middle market communities, execs say
By
Lois A. Bowers
Nov 04, 2021
Relationships with third parties, the use of universal workers, pared-down offerings and strict expense control — but not skimping on quality — are keys to a successful senior living model serving...
Innovation will attract the next-generation consumer to senior living, speakers say
By
Kimberly Bonvissuto
Oct 26, 2023
CHICAGO — The baby boomers will change the senior living industry dramatically and already are pushing it to a point of reckoning, according to a panel of experts discussing the next generation of 55-plus...
Expect expansion into middle market after HumanGood, Presby affiliate, CEO says
By
Lois A. Bowers
Jun 18, 2019
The two organizations on Monday announced their plans to create a unified company in a deal expected to close by June 30. The combined entity could be the sixth largest not-for-profit senior living provider...
Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Big senior living stories of 2019
By
Lois A. Bowers
Dec 23, 2019
Here’s a look at some of the news that occupied many minds in senior living over the past year.
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
Shipping containers show promise as affordable senior living solution
By
Amy Novotney
Mar 30, 2021
Modified shipping containers may be part of the wave of the future when it comes to middle-market and affordable senior living, according to a webinar discussion earlier this month among gerontology students...
A new middle-market senior living brand, Truewood by Merrill, has been launched by Merrill Gardens and is gradually rolling out to 23 communities in 13 of the 20 states in which the company operates.