Websites, social media vital for senior living marketers: report
By
Lois A. Bowers
Feb 02, 2017
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior...
Those 85+ at high risk of social isolation, study finds
By
Lois A. Bowers
Jan 08, 2017
Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to...
Provider sees onsite daycare as worker retainment tool
By
Lois A. Bowers
Jan 05, 2017
Can an onsite daycare center help attract and keep workers at a senior living community in a competitive market? A Minnesota operator hopes so.
Operators value dining but face staffing challenges: survey
By
Lois A. Bowers
Dec 21, 2016
Executives at senior living communities and skilled nursing facilities are placing increasing value on the ability of dining to attract prospective residents at the same time that workforce stability challenges...
45% of Medicaid LTSS beneficiaries are older adults
By
Lois A. Bowers
Nov 10, 2016
Forty-five percent of the more than 4.8 million beneficiaries of Medicaid long-term services and supports were aged 65 or more years in 2012, according to a new report issued by the Centers for Medicare...
How to identify and retain engaged employees
By
Lois A. Bowers
Nov 01, 2016
Attracting and keeping employees who will be passionate about their work is crucial at a time when workforce challenges are a top issue facing senior living operators, speakers told those attending an...
Regulatory action affects assisted living operators in 23 states
By
Lois A. Bowers
Oct 13, 2016
Almost half of the states changed regulations, statutes or policies affecting assisted living between January 2015 and June 2016, according to the National Center for Assisted Living’s 2016 “Assisted...
2 college students calling assisted living home
By
Lois A. Bowers
Aug 24, 2016
Victoria Kozar and Joe Huberman are the two newest assisted living residents at Masonicare at Ashlar Village in Wallingford, CT, having moved in on Tuesday. They’re also the youngest residents,...
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
Adult children vital to senior living move-ins
By
Lois A. Bowers
Jul 18, 2016
Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.