Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Independent living trends signal potential move to pandemic recovery: New Senior
By
Kimberly Bonvissuto
May 06, 2021
As vaccines roll out to the broader population, older adults and their families are growing more comfortable about moving into senior housing, driving up leads, move-ins and occupancy, according to New...
Testing protocol proves turning point in fight against COVID-19: Atria Senior Living
By
Kimberly Bonvissuto
Nov 23, 2020
The COVID-19 pandemic’s entrance into the United States took direct aim at vulnerable older adults. And although it hasn’t let up, some senior living providers have had success in keeping residents...
Poisoning death lawsuits renew interest in assisted living staffing regulations
By
Kimberly Bonvissuto
Oct 04, 2022
The recent accidental deaths of three Atria Senior Living residents is sparking renewed interest in California’s staffing requirements for assisted living communities, with two lawsuits alleging insufficient...
US Senate launches investigation of assisted living after lay media reports about safety, staffing, pricing
By
Kimberly Bonvissuto
Jan 17, 2024
The US Senate Special Committee on Aging is launching a review of the assisted living industry following recent articles in the Washington Post, which reported on the deaths of residents who wandered from...