‘Achilles’ heel’ of senior living sales identified; expert urges more assertiveness in closings
By
Kimberly Bonvissuto
Oct 16, 2023
Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...
Senior living needs units, investment — fast — but has ‘undeniable sense of optimism’
By
Kimberly Bonvissuto
Jan 08, 2024
With a projected need for 200,000 additional senior living units by next year, inventory and investment isn’t set to keep pace with the growing demand, Lisa McCracken, head of research and analytics...
Public increasingly supports government responsibility for care, payment for older adult needs
By
Kimberly Bonvissuto
Feb 01, 2024
The growing population of older adults and sudden responsibilities during the COVID-19 pandemic have led to a changing mindset among Americans about who should shoulder the responsibilities for their care,...
Senior housing future must prioritize affordability, connected health services, experts say
By
Kimberly Bonvissuto
Dec 09, 2022
Consumers are going to force change in senior living due to their enormous needs and demands — but not for the products that exist today, according to industry experts.
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
11 states ready to go live with Medicaid HCBS final rule as deadline approaches, CMS says
By
Kimberly Bonvissuto
Feb 22, 2023
Eleven states are planning to go live under the regulations of the home- and community-based settings final rule on March 18, according to Melissa Harris, deputy director for the CMS Disabled and Elderly...
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
States need to step up with pandemic relief for senior living, Argentum tells governors
By
Kimberly Bonvissuto
Nov 16, 2022
It’s time for states to step up and provide more pandemic-related relief to senior living communities, Argentum President and CEO James Balda told the National Governors Association on Monday.
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
Bills would limit assisted living liability claims against ‘passive investors’
By
Kimberly Bonvissuto
Feb 26, 2024
Two proposed bills that have the backing of Florida’s senior living industry would limit liability claims against “passive investors” who are not involved in the day-to-day operations of assisted...