For two solid years, the pandemic has been doing some very nasty things to the senior living sector. But if recent earnings calls are any indication, happier days may be here again.
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Take the points
By
John O'Connor
Oct 12, 2023
Several pieces of news provide reasons to feel optimistic about the near future of senior living.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
The real problem exposed by declining occupancy levels
By
John O'Connor
Sep 07, 2017
It’s getting tougher to keep assisted living buildings filled, but some explanations as to why seem to be ill-fitting.
Doing good by doing wellness
By
John O'Connor
Sep 15, 2022
Senior living operators would be remiss if they didn’t pay attention to wellness. This concept also has plenty to offer.
McKnight’s 40 for 40: Brian Jurutka
By
John O'Connor
Aug 17, 2020
Never perform after children or animals, the old show biz adage warns. The equivalent advice for this market might be to avoid replacing visionary leaders. For in both scenarios, there’s usually a tough...
Ready for a change of scenery?
By
John O'Connor
Sep 21, 2023
We are on the brink of a busy season for trade shows that directly or indirectly affect senior living operators.
Is it too soon to put the coronavirus in perspective?
By
John O'Connor
Mar 12, 2020
We need to give this emerging virus the respect and response it deserves. But let’s also try to keep things in perspective.
Senior living’s biggest challenge officially has been revealed
By
John O'Connor
Apr 25, 2019
A landmark study released this week paints a sobering portrait of senior living affordability for many older Americans. It also should send this strong message to many operators: Change or else.