Exaggerating occupancy could hurt sales, marketing expert says
By
Kimberly Bonvissuto
Aug 08, 2023
It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...
Organizational culture key to building a senior living ‘dream team’
By
Kimberly Bonvissuto
Jul 12, 2023
The Great Resignation has turned into the Great Opportunity to build a “dream team” for senior living providers that focus on organizational culture, according to workforce solutions experts.
Students-in-residence program targets training, staffing shortages
By
Kimberly Bonvissuto
Jun 22, 2023
A partnership between a senior living provider and higher education is targeting the training and development of the next generation of certified nursing assistants while addressing staffing shortages.
How a senior living provider freed up employees to pursue their passions
By
Kimberly Bonvissuto
Jun 08, 2023
A few years ago, United Methodist Communities embarked on a digital transformation to improve productivity, drive innovation and improve resident and employee experiences.
Federal efforts to strengthen care economy fall short for senior living, advocates say
By
Kimberly Bonvissuto
Apr 19, 2023
President Biden’s executive order on strengthening the care economy, although well-intentioned, does not offer adequate solutions for long-term care in part because it does not support assisted living...
When it comes to technology to monitor older adults, ethical considerations are lacking: study
By
Kimberly Bonvissuto
Apr 12, 2023
Technologic solutions to help combat the shortage of direct care workers are increasing. But a new study finds a lack of ethical considerations in the development and use of health-related smart home technologies...
Development programs, immigration among potential solutions to workforce crisis, provider groups tell...
By
Kimberly Bonvissuto
Mar 21, 2023
Workforce development programs and immigration reform are among the potential solutions to staffing challenges that senior living advocates presented to lawmakers seeking options to address the crisis.
Hasbro turns attention back to older adults with new gaming partnership
By
Kimberly Bonvissuto
Mar 07, 2023
A company known for its line of robotic pets used in senior living settings is partnering with entertainment giant Hasbro to create a new line of gaming experiences specifically for older adults and their...
Senior living technology spending returns to ‘normal priorities’ in wake of COVID-19 pandemic
By
Kimberly Bonvissuto
Jan 27, 2023
Technology investments in senior living and care are returning to “normal priorities” after a prior focus on COVID-19 pandemic and infection control systems, according to the results of a new survey.
Senior living provider groups maintain opposition to proposed ‘joint employer’ rule
By
Kimberly Bonvissuto
Dec 12, 2022
Senior living advocates formally have voiced their opposition to a rule for determining “joint employer” status proposed by the National Labor Relations Board.